DisruptiveRain Brand Guidelines
Our brand represents innovation, reliability, and cutting-edge AI technology. These guidelines ensure consistent communication of our identity across all channels.
Logos
Download our official logo files
Full Logo
Primary lockup with full wordmark
Icon Mark
Standalone teardrop icon for small spaces
Logo Usage Guidelines
Best practices for using our logo
Do
- Use the full logo whenever possible
- Maintain clear space around the logo equal to the height of the teardrop
- Use high-resolution versions for print
- Ensure sufficient contrast with background
Don't
- Stretch, skew, or distort the logo
- Change the logo colors or apply gradients
- Add effects, shadows, or outlines
- Rotate or flip the logo
Color Palette
Our brand color system
Primary Colors
Brand Amber
HSL: 26 90% 37%
#BF6F23
Pure Black
HSL: 0 0% 0%
#000000
Pure White
HSL: 0 0% 100%
#FFFFFF
Warm Cream
HSL: 39 32% 95%
#F7F4EF
Semantic Colors
Success
HSL: 142 76% 36%
Warning
HSL: 38 92% 50%
Error
HSL: 0 84% 60%
Info
HSL: 32 95% 44%
Typography
Our typeface system
Geist Sans
Primary typeface for all digital applications
Headings
Heading 1
Geist Sans Bold, 48px / 3rem
Heading 2
Geist Sans Bold, 36px / 2.25rem
Heading 3
Geist Sans Semibold, 30px / 1.875rem
Heading 4
Geist Sans Semibold, 24px / 1.5rem
Body Text
Body Large - Used for introductory paragraphs and emphasis
Geist Sans Regular, 18px / 1.125rem
Body Regular - Primary body copy for most content
Geist Sans Regular, 16px / 1rem
Body Small - Captions, labels, and secondary information
Geist Sans Regular, 14px / 0.875rem
Monospace
Geist Mono - Code and technical content
Used for code blocks, API responses, and technical documentation
Brand Voice & Tone
Innovative
We're at the forefront of AI technology
We communicate with confidence about cutting-edge technology while remaining approachable and clear.
Trustworthy
Reliability and transparency matter
We build trust through honest communication, clear explanations, and consistent delivery.
Accessible
Making AI understandable for everyone
We explain complex concepts simply without condescending or oversimplifying.
Writing Guidelines
- Use active voice and clear, direct language
- Focus on benefits and outcomes, not just features
- Be conversational while maintaining professionalism
- Use concrete examples to illustrate concepts
- Maintain a positive, solution-oriented tone
Avoid
- Excessive technical jargon without explanation
- Hyperbolic or exaggerated claims
- Overly formal or corporate language
- Vague promises or unrealistic expectations
- Negative or fear-based messaging
Questions about brand usage?
Our team is here to help ensure consistent brand representation across all channels.
Contact Our Team